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Sparkling ICE Signs Basketball Star and Fan Kevin Durant as Brand Ambassador
Sparkling ICE has begun to reveal its first major ad campaign, which stars the young NBA MVP Kevin Durant. In advance of a full-blown TV advertising plan for 2015, the genre-defining sparkling-water...
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Kevin Durant: The Choice of the Millennial Generation
By: Jeffrey Martin In mid-August, the numbers—$225 million! $300 million! $350 million!—began trickling out. Kevin Durant, the NBA’s reigning MVP and no worse than the second-best basketball player on...
View ArticleSparkling ICE teams up for week of promos in NYC
Sparkling ICE, part of the Talking Rain Beverage Co. portfolio, together with brand ambassador and partner Kevin Durant, is in the midst of a series of promotions in New York City to coincide with the...
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Sparkling ICE the next $1B beverage brand?
View original interview here. The post Sparkling ICE the next $1B beverage brand? appeared first on Talking Rain. The post Sparkling ICE the next $1B beverage brand? appeared first on Sparkling ICE.
View ArticleSparkling Water Is The New Soda
By: Jillian Berman The hottest drink in America is water with bubbles. Long a kitchen table staple in European households, sparkling water is making inroads in the U.S. thanks largely to Americans’...
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Sparkling ICE And Kevin Durant Take Over New York For NBA All-Star Week
By: Darren Heitner Take a stroll through any part of Manhattan during NBA All-Star Week and you are bound to glance at an advertisement for beverage brand Sparkling ICE. The brand’s enormous ad spend...
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Sparkling ICE Adds Robinson Cano as Brand Ambassador
NEW YORK (February 25, 2015) – Talking Rain Beverage Company, the makers of Sparkling ICE, are excited to welcome Seattle Mariner Robinson Cano to the Sparkling ICE family. A longtime fan of the...
View ArticleSparkling Ice introduces slim cans
Talking Rain Beverage Co., the maker of Sparkling Ice beverages, has announced an expansion of the brand’s packaging offerings with the addition of 8-ounce slim cans. Available in convenient 8-count...
View ArticleThe Best |‘Sparkling ICE Tea’ tweaks tradition
By: Linda Bader I have always been fond of ice tea. So through the years I have tried different brands of tea, made “sun tea,” tried different brewing techniques and purchased many different restaurant...
View ArticleTheNibble.com TIP OF THE DAY: Homemade Ice Pops, Regular Or Diet
Sparkling ICE was included in a blog post entitled “TIP OF THE DAY: Homemade Ice Pops, Regular or Diet.” This article featured a recipe for a way to cool off in the summer with a low calorie ice pop...
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