Sparkling ICE, part of the Talking Rain Beverage Co. portfolio, together with brand ambassador and partner Kevin Durant, is in the midst of a series of promotions in New York City to coincide with the NBA All-Star Game festivities. The week will include the debut of a limited-edition Sparkling ICE bottle, new Sparkling ICE billboards and taxi toppers, and a contest for fans to attend the Rn 1st Annual Roc city classic Starring Kevin Durant x Kanye West sponsored by Sparkling ICE on February 12th.
The week of festivities will mark the next phase of Sparkling ICE’s “Bold Taste. Bold Moves.” campaign featuring Durant. Launched in November 2014, “Bold Taste. Bold Moves.” celebrates Durant’s career, both on and off the court, as part of an advertising campaign for the fastest-growing beverage brand in the U.S.
This next phase of the campaign introduces a limited-edition bottle for Sparkling ICE Orange Mango, the star athlete’s favorite flavor, featuring Durant’s signature and a custom basketball graphic on the label. In early 2015, the bottles will be available in New York City retailers while supplies last, and will be launched nationally in November 2015 to celebrate the start of the 2015-2016 NBA season.
Additionally, Sparkling ICE billboards featuring Durant will appear in highly-trafficked areas of New York City, including Times Square and the Midtown Tunnel, and in Oklahoma City, home of Durant’s team, the Oklahoma City Thunder. Also in New York City, Sparkling ICE advertisements will be featured on 200 taxi toppers.
To amp up the fun, Sparkling ICE will have a bold presence at the Roc Nation-produced pop-up concert featuring Kanye West in the Flatiron District of New York City on February 12th.
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